When explaining how to write journal papers I mention simple pop songs as a model. The old song by F. R. David called Words. You may remember it:
"Words don't come easy to me
I've got to find a way
To make you see, I love you
Cause words don't come easy"
Well that's my recollection of it. The point is, it is a very simple song that did well at the time. It is memorable, maybe not in this case for being high quality, but at least it is memorable.
A research paper should be easy to follow. Sometimes researchers try to make it all too complex. There should be a simple message behind the paper just as there is with each pop song. Don't try to have multiple competing messages in the one paper otherwise people get confused.
If you can stick to the pop song formula then people should actually read your paper, follow it and also remember it. "Words ......."
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